Nato in Toscana, di nazionalità italo-Inglese, Sam Sannia cresce girando il mondo spostandosi tra Londra, Maine (USA), New York e Roma, mantenendo però, un'educazione inglese. Decide nel '98 di trasferirsi a Londra dove studia al Ravensbourne College of Design and Communication. Partecipa a diverse mostre di design come ICFF (NewYork) e New Designers (Londra). Dopo essersi laureato con lode al Ravensbourne College nel 2001, torna alle sue origini cercando esperienze lavorative a Milano. Collabora per due anni con lo studio Navone Associati dove progetta allestimenti per clienti come Olivetti, Philips, Sharp e Poste italiane. Nel 2003 e 2004 espone i suoi progetti personali al Salone Satellite del Salone internazionale del Mobile di Milano. Oggi Sam Sannia lavora come libero professionista a Milano e fonda lo studio Sannia Design operando nel settore del Product, Furniture e Graphic design. Tra le sue collaborazioni; Missoni, Mattel, spHaus, Gruppo Sintesi, Mussi Italy, Barilla, Pyrex, Saint Gobain e Bormioli Rocco, per la quale cura parte dell'immagine coordinata.
MY WORK: Behind the apparently essential shapes of his projects are hidden stories of characters, behaviours or memories of situations. Sam Sannia is concerned with capturing the essence of things and translating them into functional shapes. The Tattakki project for example was inspired by the shape of terrace grids used for crawling plants and translated to become a sculptural but yet functional coat hanger. Another example is the Piskello Chair - which he calls his “little baby” - the inspiration for which comes from the behaviour of a little boy who wants to act like an adult by wearing his parents shoes (the large front wheels), but in fact is only little and is taken from one place to another without a choice (the concept of the handle). “I see my projects as friends, each one with a different story to tell: I need to have developed a personal relationship with a project before beginning to solve the functional and aesthetical aspects. When I can, I like to find a metaphor or a story that I can use as a starting point for the design process. I feel a great satisfaction when my objects reach a good formal solution but yet manage to communicate their story.” Sam tells us of a metaphor that he uses as a kind of formula to one of his designs: “the concept behind the What? table for Mussi Italia comes from a tea table I saw with a chromed base that reflected the screws used to fix its top. Ha! That's funny, even objects have their “intimate” parts hidden behind their apparently spotless apperance. What a perfect concept to start a project: an object with contrasting personalities; from there, the idea of the important and elegant apperance (the structure) that timidly hides a bright and colourful soul.” He concludes with another metaphor “when a project works it's got no edges on it, it's a sphere and it rolls”.